Vodafone provides 125,000 to ‘One Million’ marketing campaign


Vodafone has linked over 125,000 folks residing in digital poverty within the UK.

  • Radio host and TV presenter Roman Kempo visited a few of them we helped,
  • Within the UK, 1.5m households, or about 6% of the inhabitants, reside with out web [1],

Vodafone at the moment introduced that it has added greater than 125,000 folks residing in digital poverty within the UK.

To mark the milestone, radio host and TV presenter Roman Kemp visited some organizations and other people to spotlight why tackling digital exclusion is so necessary. Within the UK, 1.5m households, or about 6% of the inhabitants, reside with out web entry. Vodafone has dedicated to including a million folks residing within the digital exclusion by the top of 2022.

Vodafone has achieved the 125,000 milestone by a lot of initiatives, which embrace:

Vodafone’s Christmas marketing campaign focuses on tackling digital exclusion and calls on the UK to provide ‘Reward of Connection’ And assist these residing in digital poverty by donating outdated tools. Vodafone will add six months of free connectivity and, with charity accomplice Bernardo, redistribute them to youth and households who want them.

A part of the initiative pioneered by Roman Kemp contains the marketing campaign to deliver Boxing Day again to its unique goal, the day of giving. reboxing day The marketing campaign follows analysis that means British households are sitting on over £20bn of untapped expertise [3],

Birmingham’s Rahima obtained a pill by way of Nice British Tech Enchantment, She stated: “I used to be in lockdown earlier with my first baby and as quickly as I completed my maternity go away, I discovered it troublesome to return to work. My shallowness was low, and my anxiousness was excessive. It was actually troublesome to remain linked as a result of I did not have the expertise to try this.

“I reached out to my assist employee at Barnardo, who instructed me in regards to the tech attraction and urged I apply. It felt like she was dropping the pill very quickly and I did not look again. This allowed me to take on-line programs What I used to be having hassle accessing on my telephone I’m now ready so as to add these {qualifications} to my CV which I hope will assist me discover a higher job.

“And with my son, this initiative has allowed me to assist him be taught new issues, take pleasure in household time, keep linked and video name – it brings the household nearer collectively.”

Vodafone UK CEO Ahmed Essam stated: “Connectivity is not a luxurious as of late, it’s” a vital, That is why we put coping with digital exclusion on the coronary heart of our enterprise. I’m delighted that – with the assistance of our companions, clients, workers and the general public – we have now already added 125,000 folks.

“Many due to everybody who has donated expertise, signed up for Vodafone Collectively or utilized for charity. Linked to this point. And if you have not already, please be a part of!

“We now have much more to do, however collectively, we are able to deal with digital exclusion.”

Michelle Lee-Izou, interim CEO of Bernardo, stated: “Many younger individuals who don’t have a tool or low-cost Web entry face main boundaries to accessing training and important assist providers.

At Barnardo, we assist a number of the UK’s most susceptible kids, and are working with Vodafone UK to assist households residing in digital poverty – we’re delighted they’ve now added over 125,000 folks.

“Since some folks obtain digital units as items this Christmas, we’re asking them to contemplate donating any pre-loved units to the Nice British Tech Enchantment in order that we are able to put much-needed expertise within the arms of underprivileged kids. be capable to acquire.”

Donating tools to the Nice British Tech Enchantment is easy, quick and free. They are often dropped off at taking part Vodafone shops or you’ll be able to go to www.vodafone.co.uk/techappeal To request a donation package, together with a flattened FreePost field and pay as you go return envelope.

Vodafone has a number of tasks and partnerships to deal with digital exclusion and join a million folks by the top of 2022.

Study extra right here,

– ENDS –

Notes for Editors

Everybody. Joined collectively Composed of a number of applications – all working collectively to deliver connectivity into the arms of those that want it:

  • Nice British Tech Enchantment It is easy: the general public or companies donate outdated smartphones or tablets, Vodafone provides connectivity, Bernardo delivers them to the individuals who will profit probably the most. Merely deliver the outdated tools to the Vodafone retailer or apply on-line for a pre-paid donation envelope. Up to now it has linked greater than 8,000 youth.
  • purchase one give one Associate is an initiative with The Trussell Belief. For every buyer who indicators up vodafone collectively – Our Cell and Professional Broadband Bundle – We are going to present connectivity for one 12 months to any needy. The SIM will likely be distributed by Trussell Belief Meals Banks and permits them to supply important connectivity to folks in occasions of disaster. It may be a lifeline to permit folks to remain linked to their family members and entry important providers to assist them elevate themselves out of poverty.
  • Charities Linked Provides any charity within the UK the chance to use without cost connectivity to assist people and households who assist get it on-line and enhance their digital potential. Registered entities can apply without cost connectivity within the type of SIM playing cards with 20GB of knowledge, together with free calls and textual content messages each month for six months.

[1] https://www.ofcom.org.uk/about-ofcom/newest/media/media-releases/2021/digital-divide-narrowed-but-about-1.5m-homes-offline

[2] For each buyer who indicators up for Vodafone Collectively – our Cell and Professional Broadband bundle – we’ll present connectivity to anybody in want for a 12 months

[3] https://newscentre.vodafone.co.uk/press-release/uk-rebox-its-old-tech-this-christmas-hoarding-20-billion-unused-devices/

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