Vertu Motors Recruits Auto Dealer’s Chris Penney as Strategic Undertaking Director


Vertu Motors has appointed Chris Penney, Director of Auto Dealer Franchise Manufacturers, as its new Group Strategic Undertaking Director.

Penny, which has been with the web automotive retail market for greater than a decade, begins its new position with AM100 plc this month and will probably be on the heart of the event of Vertu’s omnichannel automotive retail options for its clients.

He mentioned his new employer “ticks all of the bins” as he embarks on a brand new problem, together with a “tradition as sturdy as a stability sheet”.

Taking to LinkedIn to mark his transfer, Penney thanked his former colleagues at AutoTrader, saying: “When selecting a brand new position, I wish to be part of a enterprise with a tradition, values, ambition and potential. who I may belief and assist to enhance.

“Auto Dealer taught me that nice companies should not logos, manufacturers and merchandise, they’re a group of nice folks doing what they’re captivated with.

“Loving the #automotive business as I do and with out desirous to go too removed from my automotive retail debut, all I wanted to do was make a name to search out what I used to be searching for.

“In January 2022, I will probably be becoming a member of Vertu Motors Plc. An organization with which I’ve labored for a few years as an auto dealer companion and ticks all of the bins for me. A tradition as sturdy and achieved as its stability sheet Heaps to do.

“Thanks to Robert Forrester, David Crane and Karen Anderson for this chance. Let’s make 2022 a 12 months to recollect.”

One of many newest auto dealer improvements launched by Penny and reported by AM was the Retailer Efficiency Masterclass (RPM) on-line hub, geared toward advising and helping automotive retailers by means of a collection of “Byte Dimension” greatest apply tutorials. is to supply.

Penney will probably be trying to make Vertu’s workers extra environment friendly for omnichannel retail in his new position.

Commenting on Vertu’s H1 2021 monetary leads to an interview with AM final 12 months, group chief govt Robert Forrester mentioned that the group had spent the interval in a bid to spice up its non-physical gross sales. A web-based concierge service was launched.

Forrester mentioned: “The web on-line conversion ratio is about 0.0 of 1%.

“We bought 600 used vehicles on-line within the reported interval, however we bought a complete of fifty,000 vehicles.

“We expect clients will profit, and we are going to improve our dialog ratio to speak to you thru gross sales, as you do it on-line. That is one thing that I’ve seen carried out very efficiently within the US. “



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